NATURAL FABRICS
Fabrics that feel good to live in.
The clothes we choose are more than just style. The fabric we wear touches our skin, moves with us and becomes part of our everyday life.
Natural fabrics breathe, drape beautifully and often improve with time. They feel better, wear better and can help you create a wardrobe you’ll love for years.
BUY LESS. CHOOSE WELL.
WEAR AND ENJOY IT FOR YEARS.
WHY NATURAL FABRICS MATTER
OUR FAVOURITE NATURAL FABRICS
Each one chosen because it earns its place.
A LITTLE ABOUT FABRIC
I don’t think choosing natural fabrics means every fabric in your wardrobe has to be 100% natural.
Sometimes a small amount of another fibre can improve a garment’s comfort, durability, stretch or ability to hold its shape.
What matters is knowing what you are buying — and deciding whether the fabric suits you, your body and the life you live.
HOW TO CHOOSE A GOOD QUALITY FABRIC
When you’re shopping, don’t just look at the label.
FEEL IT
Does the fabric feel good against your skin?
LOOK AT THE WEAVE
Does it feel well made and appropriate for the garment?
CONSIDER THE WEIGHT
Will it work for your climate and the way you live?
CHECK THE FIBRE CONTENT
Know what you’re actually buying.
THINK ABOUT CARE
Will you realistically look after it?
THINK ABOUT WEAR
Can you see yourself wearing it again and again?
CHOOSE QUALITY
Sometimes paying a little more for something you will wear for years makes far more sense than buying something you’ll replace next season.
